B.B.A. Bachelor of Business Administration

Eligibility
A student is eligible to join the B.B.A. Part I Class provided she has passed +2 in any stream from a recognized board/University with atleast 50% marks in aggregate. Any other examination recognized by the University as equivalent to above said examination with requisite percentage of marks.
Note: Provided that candidate should have passed in the subject of English in the +2 Examination.

COURSE CONTENTS

Semester - |

1. Punjabi or History and Culture of Punjab
2. Organisation Behaviour
3. Fundamentals of Information Technology
4. Management Concepts and Practices
5. Financial accounting
6. Essentials of Business Economics - I

Semester - II

1. Punjabi or History And Culture Of Punjab
2. Business Statistics
3. Essentials of Business Economics - II
4. Legal Aspects of Business
5. Personality Development & Professional Skills
6. Managerial Accounting
7. Environment And Road Safety Education

Semester - III

1. English & Business Communication Skills
2. Operation Research*
3. Marketing Management
4. Economics of Money And Banking
5. Regulatory Framework For Companies
6. Tax Laws-l

Semester-IV

1. English & Business Communication Skills
2. Financial Management
3. Research Methodology
4. Human Resource Management
5. Tax Laws-II
6. Fundamental of E-Commerce

Semester-V

1. Principles of Insurance and Risk Management
2. Financial Markets and Financial Services
3. Business Environment
4. Entrepreneurship and New Venture Creation For next two papers, student can Opt one area out of the three areas:

Semester - VI

1. Business Policy and Strategy
2. Production and Operations Management
3. Business Ethics And Corporate Governance
4. Project Report And Viva Voce
5. Student to continue with the same optionas in the V Semester

Marketing Management

1. Consumer Behavior
2. Distribution and Logistics Management

Financial Management

1. Financial Statement Analysis
2. Investment Management

Human Resource Management

1. Organizational Development
2. Industrial Relations and Labour Legislation

Marketing Management

1. Advertising And Brand Management
2. Retail Management

Financial Management

1. Cost Analysis And Control
2. Strategic Financial Management

Human Resource Management

1. Performance & Compensation Management
2. International HRM

NOTE: If Panjab University implements NEP 2020 from session 2024-25 then regulations, admission guidelines, course scheme/structure, syllabus will be followed accordingly in semester - I & semester - II.